Dealership Consulting
Practical, hands-on help from someone who has owned and run a franchised new car dealership.
I'm Matt Magnuson. I owned and operated a Chrysler Dodge Jeep Ram franchise in Northwest Indiana, running new and used sales, police and fleet sales to agencies across most of the U.S., service, parts, upfitting and a performance build shop. I built our marketing in-house, including a YouTube channel with more than 14,000 subscribers. Now I help other dealers fix the processes, people and inventory problems that cost them money every day.
Based in La Porte, Indiana. Working with dealers nationwide, on-site or by phone and video.
Start with one problem or the whole store
Every engagement is shaped around your store, your team and your priorities. These are the areas dealers call me about most.
Operations & Process Setup
Map how work actually gets done, clarify who owns what, and fix the handoffs between sales, F&I, service, parts and the office.
Forms, Checklists & Playbooks
Usable forms, templates and written procedures for follow-up, inventory intake, reconditioning, delivery prep and deal paperwork.
Training & Daily Habits
Simple routines, meeting rhythms and accountability tools that help your team use the process every day, not just the week it's rolled out.
Used Inventory & Sourcing
Acquisition at auctions and from the street, reconditioning flow, aging and pricing discipline so used units turn instead of sitting.
Fleet & Government Sales
Start or rebuild a police, municipal and commercial fleet department, from bid packages to upfit coordination. See fleet services.
Digital Marketing & Video
YouTube, Facebook and Marketplace, eBay and your website. Content and listings that bring in buyers without a big agency bill.
Parts & Aged Inventory
Clean up obsolete and aged parts, set up online parts sales and turn dead inventory back into cash.
Vehicle Ordering & Allocation
Factory ordering strategy, special orders, tracking and customer communication from order to delivery.
Industry Contacts & Projects
Upfitters, vendors, auctions and service providers I've worked with, plus help setting up new departments or locations.
I've signed the front of the checks
I've been the owner who has to make payroll, satisfy the factory, keep the floor plan in line and still take care of customers. I know what it's like when good people work hard on a broken process, and I know which fixes pay for themselves.
I don't sell software or long contracts. I come in, learn how your store really works, and leave your team with tools they'll keep using after I'm gone.
Dealers of every size
- Franchised new car dealers
- Independent used car dealers
- Powersports & specialty dealers
- New owners & general managers
- Stores adding a fleet department
- Dealers starting online parts sales
Ways to work together: a one-time strategy call or store review, a defined project with a set scope and price, or ongoing monthly support.
From an idea to something your team can use
Talk through the need
A call about what's working, what isn't and what success looks like for your store.
Put the tools in place
Processes, forms, checklists and playbooks built around how your team works.
Help your team use it
Training, follow-up and adjustments until it sticks.
Dealership consulting FAQ
Do you only work with Chrysler Dodge Jeep Ram stores?
No. My background is CDJR, but processes, used inventory, fixed operations, fleet and marketing work the same way across brands, and for independents and powersports dealers too.
Can you work with us remotely?
Yes. Much of the work can be done by phone and video, and I travel for on-site visits anywhere in the U.S. when they make sense.
Is our information kept confidential?
Always. What I learn about your store stays between us, and I'm happy to sign an NDA.
How much does it cost?
It depends on the scope. Every project is quoted up front, and you can start with a single call or store review before committing to anything bigger.
Tell me what your dealership needs
Call, text or email and I'll get back to you personally.
Magnuson Performance · La Porte, Indiana