Police Vehicle & Fleet Consulting
Pursuit vehicles, Ram trucks and work vans, specified, sourced, upfitted and delivered the right way the first time.
I'm Matt Magnuson, a former Chrysler Dodge Jeep Ram dealer and an authorized Whelen dealer. For years my team and I sold, leased, upfitted and delivered police and municipal vehicles for agencies across most of the United States. Now I work directly with police departments, municipalities and businesses as an independent fleet consultant, so you get dealer-level knowledge without the dealer sales pitch.
Based in La Porte, Indiana. Serving police departments, municipalities and fleets nationwide.

Fleet services from first spec to final delivery
Bring me in for one replacement unit or an entire fleet cycle. I handle the stages you need and coordinate everything else.
Police Pursuit Vehicles
Dodge Durango Pursuit, Charger Pursuit, Ram 1500 Special Service and other police package vehicles. I help choose the right drivetrain, package and options for each assignment.
Police Upfit Planning
From a basic lightbar package to a fully built patrol unit, I plan the whole build and coordinate trusted upfitters.
- Whelen lighting & sirens
- Consoles, partitions, push bumpers
- Prisoner, K9 & weapon storage
- Graphics, wraps & radio prep
Bid Specs & Bid Packages
Clear, competitive vehicle and equipment specifications, bid package preparation and bid evaluation, so your department gets what it actually needs at a fair price.
Municipal Leasing & Purchasing
Guidance on municipal lease and purchase options, budget timing, trade-ins and replacement cycles that keep units on the road and costs predictable.
Ram Trucks & ProMaster Fleets
Ram 1500 to 5500 chassis cabs, service bodies, plow and public works trucks, and Ram ProMaster cargo and passenger vans for municipal and commercial fleets.
Fleet Management Support
Equipment transfers from retiring units, vehicle sourcing (new and pre-owned police vehicles), delivery logistics and ongoing fleet planning.
I've been on the dealer side of the counter
As a Chrysler Dodge Jeep Ram dealer I ran police and fleet sales, municipal leasing and a full in-house upfit operation. I've ordered the vehicles, specified the equipment, built the units and handed over the keys. I also know where projects go wrong: missed order windows, the wrong package, equipment that doesn't fit, and bids that don't compare apples to apples.
Today I don't have a showroom or a shop to sell you on. My job is to make sure your vehicles are specified correctly, priced fairly and built right, using my network of dealers, manufacturers and upfitters.
Built around the work your vehicles do
- Police & sheriff departments
- University & campus police
- Parking enforcement
- Fire, EMS & emergency management
- Public works & street departments
- Schools & townships
- Utilities & contractors
- Commercial & service fleets
Recent builds range from campus police and small-town patrol units to parking enforcement and public works trucks, for agencies across the country.
Police & fleet builds on video
A few of the police and fleet builds we've documented. More are on the Magnuson Performance YouTube channel.
A clear path from need to delivery
Talk it through
A quick call about your vehicles, assignments, budget and timeline.
Spec & plan
Vehicle and equipment specs, upfit layout and a realistic budget and order timeline.
Source & bid
Bid package or quotes, vehicle sourcing and upfitter coordination.
Build & deliver
I follow the build, check the finished units and make sure they're ready for duty.
Fleet consulting FAQ
Do you sell vehicles directly?
I'm no longer a franchised dealer. I work for you as an independent consultant, sourcing vehicles through dealer and manufacturer channels and making sure the pricing, packages and timing are right for your department.
Do you do the upfit work yourself?
I plan and specify the build, then coordinate experienced upfitters, so the work gets done correctly and you have one person keeping it on track. As an authorized Whelen dealer I can also help with lighting and siren packages.
Can you help write our bid specifications?
Yes. I can write or review vehicle and equipment specifications, put together the bid package, and help you compare bids so you're judging them on the same terms.
Do you only work with Dodge and Ram?
Dodge and Ram are my specialty, but I can help with any make, including equipment transfers from Ford, Chevrolet and other units your department is retiring.
What areas do you serve?
I'm based in La Porte, Indiana, and have worked with agencies across most of the United States. I can work with you in person or by phone and video.
How much does it cost?
It depends on the project. Every project is quoted up front so there are no surprises. Call and we'll figure out what makes sense for your department.
Tell me what your fleet needs
One unit or a whole fleet cycle. Call, text or email and I'll get back to you personally.
Magnuson Performance · La Porte, Indiana · Appointments by request





